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Promotion Services

Depending on your individual objectives, Appian will recommend the best course whether it is search engine optimization for organic listings or paid placement campaigns with Google AdWords or Yahoo Search Engine Marketing. Our Internet Marketing experts will plan, launch and manage your campaigns for maximum results.

Search Engine Optimization

The process of search engine optimization involves altering your website so that it may rank well for particular terms, especially with crawler-based search engines such as Google. After optimizing a site to be "search engine friendly", it generally takes weeks to produce results and this approach requires ongoing maintenance in order to sustain effective results.

Paid Placement (Pay-per-click)

Pay-per-click (PPC) advertising provides immediate exposure by having your site listed in the sponsored links areas of the major search engines. With PPC listings, you control your budget by bidding on desired keywords and establishing daily or monthly budgets. Another benefit of PPC is that you control exactly where you rank on any given search phrase by bidding for the top spots.

Email Marketing Communications

How do you grab the attention of new customers? Permission-based email marketing has emerged as a cost-effective way to acquire, retain, cross-sell, up-sell, promote and reinforce your company brand. Email marketing communications gives you the power to create targeted, cost-efficient and effective dialogs with customers, which can accelerate value throughout the customer lifecycle.

Viral Marketing

Viral marketing campaigns create exposure from the people that pass on and share interesting and entertaining information, graphics, blogs, etc., that are sponsored by a company looking to build awareness of their product or service. Viral marketing is popular because of the ease of execution, lower costs than direct marketing, and the potential of obtaining a large number of interested people.

Conversion Tracking, Reporting and Analysis

Appian analyzes your PPC and organic traffic, measures conversion rates, and determines what a visitor is worth to your website based on the average dollar sale as compared to conversion rate. With this valuable information, it is easy to recommend bid amounts and placement to provide the best return on your search engine marketing investment.