Has your business reached its online potential? How do you measure the success of your website? Do you have an online marketing plan?

Never underestimate the importance of your website in your overall marketing strategy. Your website is more than an extension of other advertising and promotional efforts. Your online presence should be powerful enough to standout above the competition and also be consistent with your message and other traditional marketing materials.

Appian specializes in online marketing strategy to reinforce your total marketing plan. The online marketing experts at Appian works with you to develop a plan and budget for attracting and retaining valuable customers online. In addition, we can help you use your full potential to better serve existing customers and reach new potential customers through your website, email and more.


Email Marketing Communications

Are you getting the most out of your existing customer base? How do you grab the attention of new customers? Permission-based email marketing has emerged as a cost-effective way to acquire, retain, cross-sell, up-sell, promote and reinforce your company brand. Email marketing communications gives you the power to create targeted, cost-efficient and effective dialogs with customers, which can accelerate value throughout the customer lifecycle.

Viral Marketing

Viral marketing campaigns create exposure from the people that pass on and share interesting and entertaining information, graphics, blogs, etc., that are sponsored by a company looking to build awareness of their product or service. Viral marketing is popular because of the ease of execution, lower costs than direct marketing, and the potential of obtaining a large number of interested people.

Viral marketing can be a cost-effective way to produce dramatic results. Appian's interactive marketing experts can develop a viral marketing strategy through the use of memorable emails, unusual graphics or online movie productions and take advantage of the power and reach of this brand-building tool.

E-Brochures

Printed collateral material or information can be converted to Electronic or e-brochures that can be sent directly to your prospect or customer’s email address. Appian can develop Flash-based digital media to provide catalog, circular and brochure solutions to easily distribute to an email list or make available on your website. This technology creates an interface that has the look and feel of your printed media with realistic page turns.